Newhouse School of
Public Communications
at Syracuse University
Impossible Foods & PRL214
Through an interview with Shavone Charles, I learned about the life experiences that led her to become the powerful woman she is today. Included is her education, working at VSCO, Facebook, Instagram, and the establishment of her two newest creative groups: Magic in her Melanin and Future of Creatives.
A mock news release regarding Impossible Foods' #MyImpossible challenge on TikTok to celebrate their 10th anniversary. The winner will receive $1,000 for themselves and $5,000 for an environmental organization of their choice.
A fact sheet regarding the #MyImpossible Foods challenge on TikTok to celebrate their 10th anniversary.
I identified two unique target audiences for the products of Impossible Foods and developed them into individuals who represent each audience. For each individual I identified ways to access them
I identified the key ways that Impossible Foods can reach their audiences and grow their brand through paid, earned, shared and owned media.
A report on the diversity and inclusion initiatives taken by Impossible Foods. Looks at women empowerment in the workplace, LGBTQ+ inclusivity, and racial and cultural integration efforts.
An eNewsletter created on MailChimp announcing Impossible Foods' new cookbook fundraiser. From The Kitchen features 50 unique recipes that are perfect for the holidays. Proceeds from the fundraiser will be donated to Project Drawdown to help combat climate change.
A mock email pitch enticing a journalist from BuzzFeed News to report on the 10th anniversary #MyImpossible event.
